Jammu University:Research on J&K

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Research about Jammu & Kashmir :-

Department of Commerce

R.D. SHARMA

Measurement of Marketing Orientation in Rural Banks Through Customer Judgement Multi-Item Scale A Case Study of Jammu Rural Bank.
Nature and Extent of Autonomy to J&K State.
Employment Effect of Tourism on J&K Economy.
Marketing Orientation Strategy for Rural Banks-A Case Study.
Produce Management of Fresh Fruits with Reference to J&K Udhyog Prabandh.

SUSHMA MAWA

Marketing Strategy for Pilgrimage Tourism - A Case Study of Hotel Services at Katra and Bhawan.

S.P. GUPTA

Cost of Higher Education - A Study of Jammu University in Comparison to Central University and the Recommendations of the Punnayya Committee.