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University of Jammu
Farah Choudhary, Sr. Assistant Professor
The Business School

Presently working as Assistant Professor, The Business School, University of Jammu. PhD in Digital Marketing. Having teaching experience of more than 10 years. Area of Interest includes Management, Retailing, Behavior Finance, Portfolio Management and Digital Marketing. Papers Published in peer-reviewed journals and attended International/National conferences across the country.

House No. 1, Gujjar colony, Near K B Public School, Channi By-pass, Jammu-180015

farah.choudhary@jammuuniversity.ac.in      Mob: (9419228111)

Ph.D. in Management on the topic “Online Visual Merchandising for Affective Consumer Response Behaviour”, University of Jammu
(Supervisor: Prof. Alka Sharma)                            2018

Master’s in Business Administration (M.B.A.)
University of Jammu
(Specialization: Marketing and Finance)                    2010

B.Com. 
University of Jammu                                           2008

Centre for IT Enabled Services & Management