Dr. Shelleka Gupta works as Sr. Assistant Professor at The Business School, University of Jammu. She is an MBA, Ph.D, and JRF NET and has nearly eighteen years of teaching experience. She joined TBS, JU as a permanent faculty in 2017, before that she rendered her teaching services at the PG level in SKUAST-J, Kathua Campus- University of Jammu, and other private institutions. Her areas of interest include Marketing Management, Cause Related Marketing, Strategic Management, technology and marketing. Her papers have been published in the national and international Journals of repute. She has also been invited as a resource person to many reputed organizations
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